Dear ladies,

The fans went completely crazy the moment Balmain for H&M arrived in stores. Online, H&M’s site crashed soon after the 8 AM launch and the whole collection was almost sold out when the site returned around 9. And on eBay  some of the pieces are priced at twice their retail value.

The full video campaign is absolutely amazing and it features Kendall Jenner leading a futuristic subway dance-off and Olivier Rousteing orchestrating the trains through some tech-y touch screens, you can see it below along with the whole lookbook.

Oliver Rousteing spoke out about Kendall Jenner facing the campaign in an exclusive interview with Yahoo Style saying: “She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her. Finally we go back to top models and are making dream girls.”

“Kendall had a lot of fun. It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important. She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.”



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About The Author

Tamara Nikolic was born in Serbia, but now lives between Belgrade and London and travels all around the Globe. Since she was a little girl she was interested in fashion and writing. In school she has won many awards for her essays. She speaks fluent Serbian, English, French and Spanish and has a University degree in Economics. Parallel to her studies she managed to work as a model for some of the biggest modeling agencies in the world like Elite and Next Model Management. Thanks to her presence in Fashion and strong media presence Tamara has decided to create a luxury webmag for modern, fashionable and business oriented people. “Lux to go” is a source of inspiration and style that includes fashion tips, latest trends, beauty tips and many more. Through “Lux to go” you’ll be able to see a glimpse into her world.