Dear ladies,

Balmain spring 2015 campaign is my favorite campaign for 2015! It features models Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober posing with burgers and playing video games in what looks like a stoner’s den.

The famous models pose for Mario Sorrenti in the new images.

In a press release, Olivier Rousteing explained that “the incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation.”

Photos: Mario Sorrenti

Models: Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, Crista Cober

Creative Direction: Pascal Dangin at KiDS

MUA: Lucia Pieroni

Hair: Bob Recine


balmain BalmainArmy-3BalmainArmy-4 MTI2NjIyNjU4NDI2MDgyNTc4

About The Author

Tamara Nikolic was born in Serbia, but now lives between Belgrade and London and travels all around the Globe. Since she was a little girl she was interested in fashion and writing. In school she has won many awards for her essays. She speaks fluent Serbian, English, French and Spanish and has a University degree in Economics. Parallel to her studies she managed to work as a model for some of the biggest modeling agencies in the world like Elite and Next Model Management. Thanks to her presence in Fashion and strong media presence Tamara has decided to create a luxury webmag for modern, fashionable and business oriented people. “Lux to go” is a source of inspiration and style that includes fashion tips, latest trends, beauty tips and many more. Through “Lux to go” you’ll be able to see a glimpse into her world.