Dear ladies and gents,

This season is all about celebrities staring in fashion campaigns. First there was Julia Roberts for Givenchy, then Nicki Minaj for Roberto Cavalli, and now this: Kim and Kanye for Balmain.

“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain,” said Balmain’s creative director Olivier Rousteing in a statement about the campaign.

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Love Tamara

About The Author

Tamara Nikolic was born in Serbia, but now lives between Belgrade and London and travels all around the Globe. Since she was a little girl she was interested in fashion and writing. In school she has won many awards for her essays. She speaks fluent Serbian, English, French and Spanish and has a University degree in Economics. Parallel to her studies she managed to work as a model for some of the biggest modeling agencies in the world like Elite and Next Model Management. Thanks to her presence in Fashion and strong media presence Tamara has decided to create a luxury webmag for modern, fashionable and business oriented people. “Lux to go” is a source of inspiration and style that includes fashion tips, latest trends, beauty tips and many more. Through “Lux to go” you’ll be able to see a glimpse into her world.