Dear ladies and gents,

H&M’s collaboration with Kenzo is loud, bold and AMAZING! They made history with breaking rules in fashion, mixing ideas, experimenting and having fun with colours and patterns.

The collection will hit selected stores on Nov. 3 with prices ranging from $14.99 – $549. This collection captures the colourful essence from the world of Kenzo, making it accessible to a wider audience.

KENZO’s creative directors, Carol Lim and Humberto Leon are creating clothes that realise a universal, no-rules vision. “Being able to speak to an even wider audience and reach people that may not know what KENZO is, is really exciting,” says Humberto. “Each piece has meaning, relevance and importance. That was our mission from the beginning.”

People in fashion should look to this new generation as an example of how to live, and to make fashion open and inclusive to everyone.” — Humberto Leon.

The KENZO x H&M campaign was captured by legendary photographer Jean-Paul Goude.

Here are some of my favourite pieces from this collection:


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About The Author

Tamara Nikolic was born in Serbia, but now lives between Belgrade and London and travels all around the Globe. Since she was a little girl she was interested in fashion and writing. In school she has won many awards for her essays. She speaks fluent Serbian, English, French and Spanish and has a University degree in Economics. Parallel to her studies she managed to work as a model for some of the biggest modeling agencies in the world like Elite and Next Model Management. Thanks to her presence in Fashion and strong media presence Tamara has decided to create a luxury webmag for modern, fashionable and business oriented people. “Lux to go” is a source of inspiration and style that includes fashion tips, latest trends, beauty tips and many more. Through “Lux to go” you’ll be able to see a glimpse into her world.